Healf is a rapidly growing e-commerce wellness brand dedicated to providing high-quality consumer wellness products. Operating primarily as a digital-first direct-to-consumer (D2C) brand, Healf uses Shopify as its primary e-commerce platform. Launched in the UK with headquarters in London, Healf tapped 7Learnings to support global expansion efforts and leverage its native Shopify integration.
The primary objective of the partnership was to replace resource-heavy onboarding and legacy data workflows with an automated, closed-loop pricing system that could maximize profitability, eliminate losses from unnecessary discounting, and establish a stable foundation for international expansion.
The partnership kicked off with Healf acting as the development partner for 7Learnings’ native Shopify integration. By co-developing a direct, bi-directional API, the onboarding and data connection phase was radically simplified, reducing historical setup effort by 90%. To measure the system’s performance, a rigorous A/B test was conducted, dividing the catalog into Tool Support (TS) and No Tool Support (NTS) groups to validate financial impact, focusing heavily on driving profit and sales without losing margin.
profit increase
margin increase
The collaboration with Healf successfully established a powerful blueprint for direct e-commerce integration. By using the 7Learnings Shopify connection, Healf eliminated 90% of onboarding friction and automated its entire end-to-end pricing workflow. The dynamic pricing engine proved its ability to protect margins and secure double-digit profit growth by eliminating unnecessary discounting on top-selling wellness items. This automated foundation now positions Healf to expand its market footprint into Germany and beyond.
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