Marketing Optimization: why retailers are wasting millions on Google Ads

Your biggest competitive advantage isn’t Google’s AI, it’s your own historical conversion and marketing performance data. However, in the rush to automate, this money is being completely left on the table. Even worse, isolated marketing decisions mean precious ad spend is frequently burned on products that are already on track to sell out in the mid-term.

In this webinar we explore how:

• Most retailers just use performance max campaigns for their Google shopping ads instead of dedicated Google Shopping campaigns
• They waste 10-20% of profit on the inefficient set-up
• The USP of retailers in marketing is in ther historical conversion and marketing performance data and this isn’t used
• Marketing decisions need to be better aligned with the rest on the busines so marketing money isn’t spend on products which will be sold out in the mid term