Masterclass: Pricing strategies for inflationary & high-cost environments
This masterclass focuses on using predictive forecasting and technical guardrails to develop an effective pricing strategy for periods of high inflation. Learn how to mature from traditional RRP-focused retail to a sophisticated pricing approach.
This session shows you how to navigate rising costs using data-backed strategies that protect your bottom line.
Agenda: • How inflation and rising costs impact pricing decisions in e-commerce • Identifying when (and how much) to raise prices without hurting demand • Cost-based vs. value-based pricing in volatile environments • Using data to detect price sensitivity and elasticity shifts • Leveraging predictive pricing to protect margins • Common mistakes companies make when reacting to cost pressure • Real-world examples of pricing strategies that worked (and failed) in high-cost periods