{"id":17127,"date":"2026-06-02T12:57:48","date_gmt":"2026-06-02T10:57:48","guid":{"rendered":"https:\/\/7learnings.com\/?post_type=docs&#038;p=17127"},"modified":"2026-06-11T14:23:21","modified_gmt":"2026-06-11T12:23:21","slug":"troas","status":"publish","type":"docs","link":"https:\/\/7l-dev.mr2-media.de\/de\/docs\/troas\/","title":{"rendered":"tRoas"},"content":{"rendered":"<p>tROAS (Target Return on Ad Spend) is a bid strategy used in digital advertising, particularly in platforms like Google Ads, where you can set a desired return on ad spend as a percentage. The algorithm then automatically adjusts bids to maximize conversion value while trying to achieve the specified return.<\/p>\n<p>How tROAS Works on platforms like google:<\/p>\n<ul>\n<li>You set a target ROAS (e.g., 400% means you want 4\u20ac in revenue for every 1\u20ac spent).<\/li>\n<li>The algorithm adjusts bids in real-time to maximize conversion value while aiming for the target.<\/li>\n<li>Higher tROAS means the algorithm prioritizes efficiency over volume, leading to fewer but more profitable conversions.<\/li>\n<li>Lower tROAS means the algorithm prioritizes more conversions, even if they\u2019re less profitable.<\/li>\n<\/ul>\n<h2 id=\"marketing-option-troas\u00b9\"><a class=\"header\" href=\"#marketing-option-troas%C2%B9\">Marketing Option: tRoas\u207b\u00b9<\/a><\/h2>\n<p>Our tool uses inverted tROAS displayed as tROAS\u207b\u00b9 as Marketing Option to make marketing steering more intuitive. Instead of comparing tRoas directly (which can feel counterintuitive), the Marketing Option tRoas\u207b\u00b9 value gives you a clear sense of how aggressively you&#8217;re pushing your marketing:<\/p>\n<ul>\n<li>Lower Marketing Option tRoas\u207b\u00b9 \u2192 Less aggressive marketing<\/li>\n<li>Higher Marketing Option tRoas\u207b\u00b9 \u2192 More aggressive marketing<\/li>\n<\/ul>\n<h3 id=\"how-to-calculate-it\"><a class=\"header\" href=\"#how-to-calculate-it\">How to Calculate it<\/a><\/h3>\n<h4 id=\"1-troas-to-marketing-option-troas\u00b9\"><a class=\"header\" href=\"#1-troas-to-marketing-option-troas%C2%B9\">1. tRoas to Marketing Option tRoas\u207b\u00b9<\/a><\/h4>\n<p>If you want to check the Marketing Option, just divide 100 by the tRoas (expressed as a whole number):<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>A\u00a0<strong>tRoas<\/strong>\u00a0of\u00a0<strong>1,298.70%<\/strong>\u00a0&#8211; moderate steering<\/p>\n<p><code class=\"hljs\">100 \u00f7 12.987 = 7.7<\/code><\/p>\n<p>Marketing Option tRoas\u207b\u00b9: 7.7%<\/p>\n<p>A\u00a0<strong>tRoas<\/strong>\u00a0of\u00a0<strong>952.38%<\/strong>\u00a0&#8211; more aggressive steering<\/p>\n<p><code class=\"hljs\">100 \u00f7 9.5238 = 10.5<\/code><\/p>\n<p>Marketing Option tRoas\u207b\u00b9: 10.5%<\/p>\n<p>This way, instead of dealing with percentage comparisons, you get a clear and simple scale to guide your decisions.<\/p>\n<h4 id=\"2-marketing-option-troas\u00b9-to-troas\"><a class=\"header\" href=\"#2-marketing-option-troas%C2%B9-to-troas\">2. Marketing Option tRoas\u207b\u00b9 to tRoas<\/a><\/h4>\n<p>If you have a Marketing Option tRoas\u207b\u00b9 and want to find the corresponding\u00a0<strong>tRoas<\/strong>\u00a0(in percentage), simply divide the Marketing Option Float by\u00a0<strong>100<\/strong>.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>A Marketing Option of\u00a0<strong>7.7 tRoas\u207b\u00b9<\/strong>\u00a0&#8211; moderate steering<\/p>\n<p><code class=\"hljs\">100 \u00f7 7.7 = 12.987<\/code>\u00a0\u2192\u00a0<strong>1,298.70%<\/strong><\/p>\n<p>A Marketing Option of\u00a0<strong>10.5 tRoas\u207b\u00b9<\/strong>\u00a0&#8211; more aggressive steering<\/p>\n<p><code class=\"hljs\">100 \u00f7 10.5 = 9.5238<\/code>\u00a0\u2192\u00a0<strong>952.38%<\/strong><\/p>\n<h2 id=\"troas-and-marketing-option\"><a class=\"header\" href=\"#troas-and-marketing-option\">tRoas and Marketing Option<\/a><\/h2>\n<p>This table shows common\u00a0<strong>tRoas<\/strong>\u00a0values and their corresponding\u00a0<strong>Marketing Option Float and Marketing Option tRoas\u207b\u00b9<\/strong>\u00a0for easier reference.<\/p>\n<div class=\"table-wrapper\">\n<table>\n<thead>\n<tr>\n<th><strong>tRoas (%)<\/strong><\/th>\n<th><strong>Marketing Option Float<\/strong><\/th>\n<th><strong>Marketing Option tRoas\u207b\u00b9<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>10,000.00%<\/td>\n<td>1.0<\/td>\n<td>tROAS\u207b\u00b9: 1.0%<\/td>\n<\/tr>\n<tr>\n<td>7,500.00%<\/td>\n<td>1.3<\/td>\n<td>tROAS\u207b\u00b9: 1.3%<\/td>\n<\/tr>\n<tr>\n<td>5,000.00%<\/td>\n<td>2.0<\/td>\n<td>tROAS\u207b\u00b9: 2.0%<\/td>\n<\/tr>\n<tr>\n<td>3,500.00%<\/td>\n<td>2.9<\/td>\n<td>tROAS\u207b\u00b9: 2.9%<\/td>\n<\/tr>\n<tr>\n<td>2,500.00%<\/td>\n<td>4.0<\/td>\n<td>tROAS\u207b\u00b9: 4.0%<\/td>\n<\/tr>\n<tr>\n<td>2,000.00%<\/td>\n<td>5.0<\/td>\n<td>tROAS\u207b\u00b9: 5.0%<\/td>\n<\/tr>\n<tr>\n<td>1,500.00%<\/td>\n<td>6.7<\/td>\n<td>tROAS\u207b\u00b9: 6.7%<\/td>\n<\/tr>\n<tr>\n<td>1,200.00%<\/td>\n<td>8.3<\/td>\n<td>tROAS\u207b\u00b9: 8.3%<\/td>\n<\/tr>\n<tr>\n<td>1,000.00%<\/td>\n<td>10.0<\/td>\n<td>tROAS\u207b\u00b9: 10.0%<\/td>\n<\/tr>\n<tr>\n<td>800.00%<\/td>\n<td>12.5<\/td>\n<td>tROAS\u207b\u00b9: 12.5%<\/td>\n<\/tr>\n<tr>\n<td>600.00%<\/td>\n<td>16.7<\/td>\n<td>tROAS\u207b\u00b9: 16.7%<\/td>\n<\/tr>\n<tr>\n<td>400.00%<\/td>\n<td>25.0<\/td>\n<td>tROAS\u207b\u00b9: 25.0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"parent":0,"template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[]},"doc_categories":[123],"class_list":["post-17127","docs","type-docs","status-publish","hentry","doc_categories-optimizations"],"_links":{"self":[{"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/docs\/17127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/types\/docs"}],"wp:attachment":[{"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/media?parent=17127"}],"wp:term":[{"taxonomy":"doc_categories","embeddable":true,"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/doc_categories?post=17127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}