{"id":17124,"date":"2026-06-02T12:57:18","date_gmt":"2026-06-02T10:57:18","guid":{"rendered":"https:\/\/7learnings.com\/?post_type=docs&p=17124"},"modified":"2026-06-11T14:23:20","modified_gmt":"2026-06-11T12:23:20","slug":"promotions","status":"publish","type":"docs","link":"https:\/\/7l-dev.mr2-media.de\/de\/docs\/promotions\/","title":{"rendered":"Promotions"},"content":{"rendered":"

Promotions are more successful, if the preparation follows this three step approach:<\/p>\n

    \n
  1. Gather historical data of promotion and their impact on sales and profitability<\/li>\n
  2. Predict alternative scenarios for the future promotions using this historical data<\/li>\n
  3. Decide on one promotion scenario that best fits the goal of the promotion<\/li>\n<\/ol>\n

    Types<\/a><\/h2>\n

    We currently support to create scenarios for the following promotion types:<\/p>\n

      \n
    1. Voucher: e.g. 20% on all products in the shop<\/li>\n
    2. Discount: e.g. up to 70% discount on selected products<\/li>\n
    3. Performance Marketing: e.g. Google Shopping campaign<\/li>\n<\/ol>\n

      Settings<\/a><\/h2>\n

      Expectations for\u00a0promotions<\/strong>\u00a0differ substantially from expectations outside of promotions, which is why we recommend to to run them with different rules and targets.<\/p>\n

      \n\n\n\n\n\n\n\n\n\n\n
      <\/th>\nRecurring Optimizations<\/strong><\/th>\nPromotion Optimizations<\/strong><\/th>\n<\/tr>\n<\/thead>\n
      Scopes<\/td>\nAll products<\/td>\nSelected promotional scope<\/td>\n<\/tr>\n
      Rules<\/td>\nAs little rules as possible<\/td>\nConstrains for promotions e.g. Discount > 20%<\/td>\n<\/tr>\n
      Targets<\/td>\nMore focus on profitability e.g. „Max Profit“<\/td>\nMore focus on Revenue e.g. „Profit Weight 50%“<\/td>\n<\/tr>\n
      Forecast<\/td>\nMain\/Pricing forecast with normal voucher level<\/td>\nUse voucher scenarios like „10% Voucher Spending“ if applicable<\/td>\n<\/tr>\n
      Date Range<\/td>\n2 week date range<\/td>\nspecific dates of the promotion<\/td>\n<\/tr>\n
      Uploads<\/td>\nScheduled uploads<\/td>\nManual one-time upload<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

      Promotion Scope<\/a><\/h2>\n

      To select the products that should be in a promotion, we recommend creating a specific promotion scope in the „Scope“ section. We provide a large range of options to select the products for a promotion:<\/p>\n

        \n
      1. Select market, channel and an\u00a0entire product category<\/strong><\/li>\n
      2. Select market, channel and\u00a0specific products<\/strong>\u00a0using their Product ID<\/li>\n
      3. Select market, channel and an entire\u00a0brand<\/strong><\/li>\n
      4. Select market, channel and\u00a0Promotion Rank<\/strong>\u00a0< 100 to use the 100 most recommended products<\/li>\n
      5. Create a\u00a0custom filter<\/strong>\u00a0by using important KPIs like Sell Through Rate, Season, Liquidation End Stock or STR Liquidation End<\/li>\n<\/ol>\n","protected":false},"parent":0,"template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[]},"doc_categories":[123],"class_list":["post-17124","docs","type-docs","status-publish","hentry","doc_categories-optimizations"],"_links":{"self":[{"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/docs\/17124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/types\/docs"}],"wp:attachment":[{"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/media?parent=17124"}],"wp:term":[{"taxonomy":"doc_categories","embeddable":true,"href":"https:\/\/7l-dev.mr2-media.de\/de\/wp-json\/wp\/v2\/doc_categories?post=17124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}